Step 1
Point at an object
The camera recognises what the visitor is looking at and returns a short, on-brand snippet so they get context in seconds.
MuseumsArt galleriesHeritage sitesScience centresZoos & aquariumsHistoric housesTheme parksVisitor venues
Your venue. Your answers. Your insight.
Point. Discover. Engage. TellMe turns any device into an instant guide. Visitors simply point at exhibits and AI brings them to life, no downloads, no friction, no limits. You stay in control of every word it says.
- Grounded in approved collections
- Governed by institutional policy
- Analytics for operational decisions
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Browser-based delivery
Guests join via QR or link in the mobile browser—no App Store / Play install.
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Visitor satisfaction
Visitor satisfaction score from surveys
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Venues already on the journey
Trusted partners you can visit today
Product preview
How the visit unfolds on a phone
Scroll through each step to see how a visit builds from the first look at an object to richer answers and where those answers come from.
Scroll down. Each step takes you further through the visit.
Step 2
Tell me more
Visitors who want more open the detail view for richer interpretation from your approved knowledge base. Content may be presented in in-depth mode: chat-style dialogue, paragraphs, or structured messages tuned to how the institution wants to sound.
Step 3
Facts mode
Visitors can also switch to what we call facts mode: short, scannable facts instead of long blocks, when they want the essentials without a wall of text.
Step 4
Ask questions
Natural follow-ups get answers grounded in what you have approved, so curiosity stays on message.
Step 5
Line-level sources
See where each sentence comes from: signage, collections, or unverified, so visitors can judge trust at a glance.
Point at an object
Tell me more
Facts mode
Ask questions
Line-level sources
The proposition
AI governed by your teams, not a third-party app on visitors' phones
Recognition of what someone is looking at, retrieval from your approved collections, and conversational AI under your policies. Unlike general assistants, outputs stay tied to trusted sources and your guardrails before they reach the floor.
- Institutional controlSet tone, reading level, accessibility, and safety before anything goes live.
- Grounded answersDraw on the catalogue and approved narratives, not the open web alone.
- Operational insightAnonymised aggregates for programming, funding, and gallery planning.
For operators
What your venue gains
One platform from onboarding to evidence: content workflows your teams already recognise.
Launch with confidence
Collections, signage, and narratives in one reviewed knowledge base. Nothing goes live without sign-off.
Governance you enforce
Tone, reading level, accessibility, and safety in one place. Standards first, then the gallery floor.
Reach every visitor
Translation and audio at scale, including Welsh-first priorities, without parallel static guides per language.
Decide with data
See what holds attention, where journeys stop, and what to refine next for boards and funders.
No app to install
QR to the mobile browser: low friction for guests, light IT load, quick rollout across sites.
Answers from approved sources
Your catalogue and verified material, not the open web alone. Defensible for curators and boards.
For visitors
A self-paced visit without a native app
Point at an object, ask follow-ups, and keep exploring in the browser. No app and no manual object codes.
- Visual recognition. The camera identifies what is in view, so visitors skip typing codes or catalogue lookups.
- Follow-up dialogue. Short answers at the object, then voice or text if they want more.
- Non-linear exploration. Depth and pacing are visitor-led, not a single fixed tour.
- Accessibility. Delivery matches the standards your institution sets.
Who it's for
One platform, different priorities
One story for leadership, collections, and digital: governed AI, not shadow tools on personal devices.
Leadership & boards
Measurable outcomes for funders and trustees, not unmanaged consumer AI on visitors' phones.
Curators & interpretation
Editorial voice and collections first. You approve what may be said and how guardrails apply.
Digital & visitor experience
One experience across sites, improvements from real usage, accessibility you can show in reporting.
Partners
Hall of Fame
Venues that deploy TellMe with their visitors. Partner with us and your logo could join the scroll.
National Roman Legion Museum
Caerleon, Wales
National Museum Cardiff
Cardiff, Wales
Thinktank Science Museum
BirminghamNext step
Bring governed AI to your floor
Contact us to discuss organisational fit, pilot or rollout options, and governance of content and analytics.